Chelsea Daniel has spent nearly 15 years helping bankers understand the power of CRM and navigate the process of CRM adoption at their financial institutions. As a former AVP of Client Services, she successfully led CRM implementations for more than 100 banks and credit unions before transitioning into sales, where she spent years helping financial institutions evaluate CRM strategies and solutions. Today, Chelsea is a Senior Account Executive at Abrigo, where she continues to partner with banks and credit unions to help them strengthen customer relationships and achieve their growth goals. She resides in Nashville with her family and spends too much money on houseplants that may or may not stay alive.