Rebecca Key

Rebecca Key is the VP of Marketing at 360 View currently living in Nashville, TN. She has spent the last 16 years being a brand champion and marketing strategist for the best CRM for banks and credit unions. She obsesses over details, loves a well-designed campaign, plans events in her sleep, and is known to over-think just about everything. Besides executing marketing efforts, Rebecca enjoys painting, traveling, hiking, and finding any reason to hang out with friends.

Posts by Rebecca:

Main Categories

Marketing Automation

Goals & Incentives

Mass Messaging For Financial Institutions: What You Need to Know

For banks and credit unions, communication at scale isn’t optional—it’s mission-critical. From regulatory notices to ...

Automated Lead Nurturing: The Secret to Converting Cold Banking Leads Into Sales

Banks and credit unions can’t afford to let promising leads go cold. Yet that’s exactly what happens far too often. ...

The Ultimate CRM Features Checklist for Credit Unions in 2025

In an increasingly competitive financial services landscape, customer relationship management (CRM) systems are ...

Best CRMs for Banking: Top Solutions to Consider

In today's ever-evolving banking landscape, staying ahead means more than just offering financial services—it's about ...

Tail-Wagging Service: How Banks Can Delight Customers and Dogs Alike

Prioritizing exceptional customer experience I still go to the bank. I mean, literally, I get in my car and drive to my ...

dog sitting at car window at bank

Why a CRM System Matters to Your Bank or Credit Union

You know the term CRM, Customer Relationship Management, but it might be hard to explain why it matters to your bank or ...

Laptop on desk with communication clouds