Rebecca Key

Rebecca Key is a Marketing Director at Abrigo, where she leads marketing initiatives for 360 View, Abrigo's CRM solution for banks and credit unions. For the past 18 years, Rebecca has helped grow the 360 View brand through strategic marketing, compelling storytelling, and memorable customer experiences. She obsesses over details, loves a well-designed campaign, plans events in her sleep, and is known to over-think just about everything. Besides executing marketing efforts, Rebecca enjoys painting, traveling, hiking, and finding any reason to hang out with friends.

Posts by Rebecca:

Main Categories

Marketing Automation

Goals & Incentives

Don’t Lose Sight of Your Brand

Technology has changed the way financial institutions conduct their operations and market to customers, and it’s nearly ...

How to Choose and Implement the Right CRM

Customer relationship management (CRM) platforms continue to be a staple in sales and marketing departments across ...

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Revamping Your Mobile Marketing Strategy

Mobile marketing used to be a rarity, something that would set a business apart among its competitors. Not anymore. ...

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Facebook Marketing for Banks & Credit Unions: What You Need to Know

A lot has changed in social media marketing over the last five years, but Facebook - the original social media king - ...

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Bank Branding Dos & Don'ts

Remember how disruptive the first automated teller machines were for banks? Neither do we. Whether we recall it or not, ...

Building a Culture of Innovation

According to Eric Ryan, Co-Founder of Method, brand marketing starts with people and then extends to products. No ...