Why a CRM System Matters to Your Bank or Credit Union
You know the term CRM, Customer Relationship Management, but it might be hard to explain why it matters to your bank or ...
Rebecca Key is a Marketing Director at Abrigo, where she leads marketing initiatives for 360 View, Abrigo's CRM solution for banks and credit unions. For the past 18 years, Rebecca has helped grow the 360 View brand through strategic marketing, compelling storytelling, and memorable customer experiences. She obsesses over details, loves a well-designed campaign, plans events in her sleep, and is known to over-think just about everything. Besides executing marketing efforts, Rebecca enjoys painting, traveling, hiking, and finding any reason to hang out with friends.