Rebecca Key

Rebecca Key is the VP of Marketing at 360 View currently living in Nashville, TN. She has spent the last 16 years being a brand champion and marketing strategist for the best CRM for banks and credit unions. She obsesses over details, loves a well-designed campaign, plans events in her sleep, and is known to over-think just about everything. Besides executing marketing efforts, Rebecca enjoys painting, traveling, hiking, and finding any reason to hang out with friends.

Posts by Rebecca:

Main Categories

Marketing Automation

Goals & Incentives

Top 5 Banking CRM Myths — Busted!

CRM is not a new technology, and there are plenty of misconceptions of it. With those come a handful of myths that ...

Podcast: Smart Marketing for Growth & Retention

360 View's own David Acevedo joins Shelly Loftin at the American Bankers Association Bank Marketing Conference to ...

360view-crm-smart-marketing-growth-retention

Financial Marketing to Each Generation

When it comes to marketing at banks and credit unions, millennials get a lot of attention. They’re the largest ...

Financial Marketing To each generation

How Traditional Banks Can Form Digital Customer Experiences that Matter

The continued growth of digital-only banks and higher customer expectations has put pressure on traditional banks to ...

Banking Customer Experience

3 Game-Changing Ways to Use Your CRM for Customer Journey Mapping

One rising trend in the financial services industry is the use of a journey-driven transformation approach to optimize ...

Customer Journey Map 2

Don’t Lose Sight of Your Brand

Technology has changed the way financial institutions conduct their operations and market to customers, and it’s nearly ...